With the new website now finished and live, i was just looking back through the experience of handing my name over to someone else and saying “what would you do?” PJT stands for Peter James Tonks and was always going to be my business name when i set up in 2003 and just refers back to the thousands of drawings i have done over my many years of designing, where i always used to sign or initial them as PJT.
So the picture above? Oh, thats designer, artist, creative and all round nice guy, Mr Lee Mason from Free Thinking Design. Not only was he tasked with putting the design team together for the site but also to rebrand me. We went through a few concepts and i let him lead the process entirely with me only commenting at each stage.
“So whats the brief” says Lee? “Well, i wanna be edgy with a twist” i say,,… “oh yeah” says Lee, “i can do edgy with a twist and how about a spot of technical but also being accessible?” “Yes, that is true” i replied. “Lets go with accessible, technical, edgy with a twist, but i dont want to come across as an arse, i need to be seen as friendly and approachable” (which i am by the way). Lee says, “Lets park that up for a minute”, well he didnt actually use those words but i understood we had to go get more paper for doodling and my cup was empty. Eventually, we settled on “friendly but in an edgy way but at the same time being accessible and always approachable but with a twist and absolutely not an arse”
The phases are shown below with my initial reactions each time.. It was great to let Lee do the process from start to finish and the final version is clever as it conveys the business and the person (me that is!) Thanks again Lee.
“Yeah, Lee, this is cool but i dont do red, sorry”
“Oh yeah, i like a bit of 3D and i love any shade of grey as long as its not black”
“Gone a bit wide here Lee,.. not a big fan of circles, sorry”
“No, we need to lose the circles, oh you have on the top one, no this looks like a truss manufacturers logo sorry dude”
“Ah yes, this is interesting. I can see where you are going with this. And look, there is the P the J and the T… clever stuff Lee Mason, lets explore this further please”
“Er, no… back to truss manufacturer here sorry Lee, get the last one out”
“Lee, come on dude,”
“Yes!, i think we are nearly there Lee and there are no circles, no black, i love the grey and that white really “makes it pop” (a phrase used previously by Lee which i have since inherited rightly or wrongly) “Lets lose the blue sky background and get this looking sharp.. ps., we need to talk font”
“Great work thanks Lee…. we are good to go. Top work, love it.”